A2 MEDIA STUDIES - Robert Atkinson

Mise-en-scene:

The cartoon/animated setting connotes fun imagery which is a typical pop convention noticed fromy my music video analyses. The edited lighting portrays a high key effect obviously connoting happiness, it also makes Brunos figure cast a shadow behind him, almost representing his hard work and longevity of his effort he has put into this album is finally been put to bed, now  this lonely figure only has brightness to walk towards to and overall making him seem successful (Dyer's Star Theory). 

 

Camerawork:

 

On both the front of the digipak and the disc itself we see an establishing/high angle shot of Bruno in his animated form presumably walking. The front of the pack the shots resemble a journey this artist has been on and that is album will be a success due to the rocket flying away. This produces some sort of escapism for an audience as they get to see and expand Bruno's story when listening to tracks, we want to know how much effort he has put into it (Uses & Gratifications - Surveillance) The shots also create a contrast between the tracks on the song, as from the images we see Bruno walking along this rocket trail, then when we listen to the tracks we get ot hear just himself (Dyer - Paradox 2 - Ordinary & Extraordinary). 

 

Typography/Font:

 

The front of the digipak uses and matches a cartoon-y font style that is all in upper casing sans serif creating a contrast between fun and serious, which you could say is a typical pop genre convention, creating a fun atmosphere but also being serious with producing music. This therefore could relate to Bruno's USP, being a proper music producer but also create a funny, happy feeling with his songs e.g. The Lazy Song. His name and album name is placed to the side of the image, therefore putting emphasis on the image itself - promotional. The font on the back of the digipak particularly the tracknames are in the centre of the image, all in lower casing connoting immaturity but also being positive in a way, matching the fun atmosphere that has already been created, maybe even appealing to much younger people not using capitals (Uses & Gratifications - Personal Identity).

 

Layout:

 

The layout uses a rather simplistic structure, in which at the front we see the font at th side of the image, not over cluttering the front with lots of writing. The disc only portrays an inverted colour scheme of Bruno walking in the bottom right and helps the digipak become very aesthetically pleasing by keeping it minimalistic. Then on the back everything becomes more central and more easy on a natural eye level for consumers. The track list represents this point very well, then the legal information and the barcode near the bottom are still central near the bottom, both keeping it easy to read if people would like to but also leaving it out the way as most consumers are not bothered much to read it at all. The layout really supports Brunos simplicity and fun personality he has, therefore creating a certain iconography.