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Audience Research

On this page, I will be presenting all of the different ways and formats in which me and my group designed and produced our audience research - for aiming towards those of around 16-25 year olds, a very youthful audience (youth stereotypically relates to the pop genre). Gaining feedback from an audience is vital for planning and creating a music video and significantly helps myself, and the rest of my group finding out what audience want from a pop music video and specifically what they feel a video for 'Did You Miss Me' from Olly Murs needs in order to become a success.

Questionnaires - 3/11/15

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For our first bit of audience research we designed 20 questionnaires to hand out to 10 females and 10 males in our sixth form area in order to gain initial knowledge on if they like Olly Murs, and what their favourite music videos are so we could get an idea on what an audience is interested in collectively. From this we received both quantitative data and qualitative data. The quantitative data gave us a quick insight into whether people actually like Olly Murs and which we found 5 females likes him and only 1 male. This tells us that we could go out and ask a different age range of people outside of sixth form to see who else is a fan of Olly himself. The rest of the answers were 'Average' except for one 'No'. So we do expect most of the people we asked to take an interest in watching what we create with our music video. The qualitative data helped separate the audience from each other and aided them to express their love for a particular music video. This helps us as a group to see what audiences like in a music video and the different conventions used inside it that makes it so popular in todays society. Most of their favourite music videos consisted of that stereotypical pop convention of a 'fun', 'party' atmosphere, and even they stated how they liked it because of a good storyline.

Overall, using questionnaires as our first bit of audience research act as a basis for later research specifically the interviews we will conduct with what questions we ask the interviewees. So we got an initial idea to whether people will like the track we are doing in our video and what makes a music video successful.

Interviews - 5/11/15

One of our most helpful piece of research me and my group conducted were the interviews, in where we asked open questions about the song 'Did You Miss Me' by Olly Murs, the track we're using for our own music video, and received a range of qualitative data. The interviews that can be seen in the video were filmed by myself, questions were asked by Jonny Clark, the video was edited by him also and the questions were designed by Josh Calver and Mohsin Bhaiyat. So we used 4 students from school, 2 male and 2 female and collectively the most feedback we received from all 4 interviewees was that after listening to the track, they would expect us to make the music video happy, positive and really create a party atmosphere where everyone is enjoying themselves to match that of the pop genre conventios. So from this I feel that our music video wil be of a performance typology similar to that of Olly himself. Though it will use a narrative type also to display hybridism, as Jordan Markwell in the interview talked about having a 'man gets of woman' type of story, matching a typical pop video convention with connotations of love and matching Neales theory of having both repetition and difference. So overall, conducting the interviews have become a success and it's feedback will play a useful part in helping us create a successful video.

Twitter Polls - 9/11/15

We as a group decided we wanted to use some form of online survey to conduct an extra bit of audience research. Twitter, the popular social media platform recently introduced a new survely/poll feature in which you are able to click a pie chart button when about to tweet and create a poll, where you ask a question at the top and then give two options below for anyone on twitter to click and vote. Considering I have the most followers on twitter out of all 4 of us of around 620, we decided I would run the poll in which I received 16 votes, in which 88% people said 'Yes', and 12% said 'No' to my question asking about if we should use the same characters we portrayed oursevles as a group in our preliminary task, and inplement them into our main task. So from this,  the audience has spoken and we will use those characters in our main task but at the same time change them up a little to so it doesn't become too similar to our preliminary task and so we can create a new version of their lives together (Uses & Gratifications - Surveillance) for the audience. Jonny Clark, a group member retweeted my tweet on twitter also to help raise awareness of the poll I created, which overall made the twitter poll a success and gave us a different source of feedback for our research that we can indeed utilise fo future use. 

Audience Research Conclusion - 11/11/15

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